Written by Garrett Carey
Are you new to “Big Data” and the ways it affects how you manage data sets? If so, here’s a brief primer.
In the simplest of terms, the phrase “Big Data” refers to the tools, processes and procedures allowing an organization to create, manipulate, and manage very large data sets and storage facilities. While “Big Data” doesn’t refer to any defined quantity, the term is often associated with petabytes and exabytes of data. Another way to describe “Big Data” is datasets that grow so large that they become awkward or uneconomical when using traditional database management and business intelligence tools.
“Big Data” usually has one or more of the following characteristics:
- Very large data volumes measured in terabytes or petabytes.
- Variety of structured, unstructured and semi-structured data.
- High velocity, rapidly changing data.
As you would imagine, the buzzword “Big Data” draws a lot of attention, but behind the hype there’s a simple story. For decades, organizations have been making business decisions based on transactional data stored in relational databases. Beyond that critical data, however, is a potential gold mine of less structured data: clickstream weblogs, social media, email, sensors, call detail records, and photographs that can be mined for useful information.
The ability to store, manage, aggregate, and combine huge amounts of data, and perform insightful analytics on the results, has finally become more accessible and cost-effective (i.e. the technical and economic barriers are falling fast). Companies that use “Big Data” technologies to gain business insight and take action will outperform their peers. Analyzing this data allows analysts and business users to make better decisions using information that was previously inaccessible to them.
Through inventive technologies and design approaches, computing workloads within the enterprise are finding better and even the best platforms for executing their mission. Big data is more than a challenge; it is an opportunity to find insight in new and emerging types of data, to make your business more agile, and to answer questions that, in the past, were beyond reach.
There are a number of vendors that offer a variety of Big Data Management solutions. eVerge Group is an Oracle Platinum Partner with extensive data management and business intelligence experience. For more information about how to manage data, or information about Oracle’s Big Data portfolio and our business solutions, please contact eVerge Group on our website.
About the author: Garrett Carey is a Senior BI/EPM Solution Architect who has worked with eVerge Group since 2005.