Spotlight on Oracle RightNow CX: February 2014 Part 1

Oracle RightNow CX: February 2014 Part 1

Oracle has started the New Year off with a bang with the February 2014 release of RightNow (Now Oracle Service Cloud). This release includes many new major features, additional features spanning all areas of the product and new training areas as well. As it was just generally released this week I am still waiting in line to get my hands on demo site. Part one will focus on the half of the new features with a second part to follow next week.

 Web Customer Service

Virtual Assistant is an online concierge with human-like conversational capabilities that will lead customers through natural dialogue. This feature was released last quarter as part of the November 2013 release of RightNow. It can link to RightNow’s knowledge base and chat offering a truly personalized experience. This release brings enhanced functionality extending the visibility of customer profile and incident history, analytics that will track interaction based KPIs with visibility to customer feedback and a connector to external APIs that will leverage web services to pull contextual data as well as push actions like creating an RMA.

Dynamic Forms API has been developed to aid in easier creation and customization of forms like the Ask a question page. In previous versions of Customer Portal in order to do any dynamic page rendering you would have to leverage the javascript API and put your coding skills to the test. This new API provides sample widgets and a dynamic Ask a question page with a full set of comments to aid in understanding how to utilize it. The dynamic forms are not part of the reference implementation but the standard pages have been modified for the feature. Using the Fields.js module input widgets can now subscribe to an OnChange handler that will track when the value is changed there is also a hide_on_load attribute that can be used to control the display of widgets on page load. This is one of the new features that I am really excited to dig into as it will allow for less custom code which  means faster development time and easier upgrades.

 

Community Search Experience allows results to be returned that come from both the RightNow Knowledge base answers and community posts. Ithas been enhanced to include interactive filters and sorts which refresh the page when applied. This creates a more dynamic and improved search experience that will allow customers quickly find relevant information as well as decreasing duplication of posts and incidents in the contact center.

Cross-Channel Contact Center

Mobile Agent App has been continually enhanced with each new release. This time the ability to see custom objects within the mobile app has been exposed which greatly extends what can be done with the app. This brings us much closer to having the ability for a purely mobile agent. You can now use analytics reports to customize what is displayed for search results and lists of incidents, contacts and custom objects. Options available in the mobile workspace designer have been expanded to include the ability to have hyperlinks and reports on the workspace. Finally you can also attach photos from your mobile device.

Product Registration and Asset based SLAs in the past assets or product registration was created by RightNow customers as a customization. When custom objects were introduced it became even more popular as extending the database was much simpler. Finally Oracle has decided to add this as an out of the box feature with a standard database table to store asset information. Products can be registered by a customer on customer portal or by an agent via the desktop but most importantly you can now associate an SLA with the asset.

 

 

 

 

 

 

 

 

 

 

 

There is a wealth of information on the different releases available including release notes, manuals, webcasts, tutorials and community posts. If you want access to this information much of it is in the announcements section of the CX customer community http://communities.rightnow.com/posts/ca448b0b07

If manuals are not something you are dying to read then at the very least take a few minutes to watch the webcast by Chris Patterson.

https://oracleweb.webex.com/oracleweb/ldr.php?AT=pb&SP=MC&rID=80618707&rKey=37996be86b4a6217

If you are interested in learning more or have questions feel free to reach out to me at cx@evergegroup.com

eVerge Group is an Oracle Platinum Partner with extensive experience. For more information about Oracle RightNow CX and our other business solutions, contact us through our website: http://www.evergegroup.com/contact.php

About the author: Rhianna Albert (Just Rhianna) has an extensive background in customer support systems and processes, is an active member of the CX community and has been implementing and integrating RightNow solutions for six years.

CX Resolutions for 2014: Customer Experience

Last week we explored the concept of Commitment and the reciprocal relationship that must exist between an organization and its customers if an organization wants to truly maximize the benefits by adopting this concept as a resolution in 2014. If you have not read the previous post or others in the series on business resolutions you can find them here:

What do you think is the most important #CX resolution that companies should keep in 2014? pic.twitter.com/xJK2bOUC9O— Oracle CX (@OracleCX) January 16, 2014

Customer Experience is another must in the list of concepts presented by @OracleCX in the above image. On their website Oracle describes Customer experience as: the set of perceptions a customer has with a company throughout the buying and owning interactions. Positive customer experiences enable businesses to attract more, retain more, sell more, sell for more, and do more”. (Oracle.com)

 

The first time I really heard Customer Experience used as a phrase meant to define a movement was in 2008 when a solutions consultant working for the then RightNow Technologies handed me a book called Eight to Great written by Greg Gianforte the CEO and founder of the company. Before this time you heard about customer satisfaction and customer relationship management (CRM) but customer experience was still almost an afterthought at many organizations. In my almost two decades of experience working in or with customer service departments it was very clear at least for the first half that service was treated like the dirty secret that you needed to keep in the closet. The view from us soldiers in the trenches was that the big business didn’t care about us because we weren’t revenue generating, however what started to happen is that smart people outside the trenches began to realize what we knew all along. Supporting existing revenue had an impact on the way new revenue was generated, in other words happy customers equals more purchases for your brand.

 

In 2011 RightNow renamed the releases of its product to include CX in the name bringing even more attention to Customer Experience. If we jump ahead to later in 2011 the morning of the RightNow summit in Colorado I was sitting in Starbucks with a colleague and my phone starts going crazy with text messages, emails, google alerts all about one thing. RightNow has been bought by software giant Oracle. I remember very clearly there was a lot of anxiety at the summit that year as people waited with baited breath to hear what Greg Gianforte would tell them at the Keynote.

 

There was a very interesting video on the future of CX played that day and while yes it turns the typical daily interactions that most people dread into a sort of utopia I try to share it with people whenever I can. This video gives a glimpse of the future and how one might leverage a best of breed suite like RightNow in their business.

 

Jump ahead to 2014 and CX has been an almost colloquial phrase within customer oriented organizations. There is so much activity on #CX on twitter that I can’t keep up anymore. Even with all of these strides there is still plenty of room for growth and improvement. Organizations should still keep a careful watch on customer experience and strongly consider adopting it not just as a resolution for 2014 but as part of their core values.

 

In an Oracle Blog post from David Vap Group VP (another veteran of customer experience) he summarizes 8 predictions for customer service in 2014 and mentions how customer experience is transforming and will continue to do so into 2015 and beyond. At Open World 2013 in San Francisco I saw an amusing and thoughts provoking demonstration on how a coffee maker’s internal systems are being integrated with RightNow CX. David played the upset customer in good fun but the message behind it was this, not only are customers continuing to expect contact points across all channels but now they want their devices to do their own service or at the very least they want YOU the Organization to know who they are when they are calling and what they own 360 degree view.

Is it a coincidence that Greg’s book, David’s blog and the customer lifecycle are all based on infinity loops? I think not.

 

 

 

News FLASH: The February release has become generally available as I write this. Be sure to watch this space as I take a short break from the resolution series to review what’s new. If you missed the release you can find documentation ad a webcast about the new version here: http://communities.rightnow.com/posts/ca448b0b07

If you are interested in learning more or have questions feel free to reach out to me at cx@evergegroup.com

eVerge Group is an Oracle Platinum Partner with extensive experience. For more information about Oracle RightNow CX and our other business solutions, contact us through our website: http://www.evergegroup.com/contact.php

About the author: Rhianna Albert (Just Rhianna) has an extensive background in customer support systems and processes, is an active member of the CX community and has been implementing and integrating RightNow solutions for seven years.

CX Resolutions for 2014: Commitment

The previous post in this series explored Customer Satisfaction and the role it plays as a strategic KPI particularly for business where improving customer experience is a mission critical driver. If you have not read the previous post or others in the series on business resolutions you can find them here:

CX Resolutions for 2014: Overview
CX Resolutions for 2014: Customer Loyalty
CX Resolutions for 2014: Customer Satisfaction

 

There has been a lot of research on the different components of commitment with respect to how an individual working for a company relates to it. In 2007 a research duo by the name Meyer and Allen published a book based on their research and the research of their predecessors. In the Human resource Management Review, Meyer and Allen take concepts that were already familiar and created a three component model that could be applied to the level of commitment between employee-organization. I would argue that those components could indeed be applied with respect to the customer-organization relationship as well.

Three Mindsets (adapted from Meyer and Allen and applied to the customer-organization relationship)
1. Normative commitment is the desire to remain a customer of an organization due to a feeling of obligation.
In my opinion normative is never where you want to be in any kind of relationship. Who wants to be the “old stand by”? Any organization who is seriously trying to improve customer commitment should try to change the mindset of these customers. Engage them whether through a loyalty program, focus groups, surveys or something more cutting edge like gamifcation (I would recommend reading Gamification by design published by O’Reilly. Their books have never failed me and I recommend them always to friends and colleagues interested in technology). People want to be important so tell them that they are.

2. Continuance commitment is the desire to remain a customer of an organization because of an awareness of the costs associated with leaving.
Well this is another one that organizations should try to change. Do not continue with continuance because once the costs associated with leaving are no longer a factor you will see attrition rates increase. A good example that illustrates this comes from a conversation I had just yesterday with my parents. They are in a contract with a certain cell phone provider who has become more expensive and seemingly more difficult to deal with than other providers. Yet my parents do not switch because of the perceived high cost associated with cancelling the contract early. However if we do some quick arithmetic it becomes apparent that the savings obtained over the next year far exceed the cost of cancelling today.
3. Affective commitment is the desire to remain a customer of an organization due to an emotional attachment to, and involvement with, that organization.
YES! This is the sweet spot, where you want your customers to be. They should be in love with your brand, your products, your services and even your customer support infrastructure. If your customers have an emotional attachment they will become your biggest champions and evangelists. To be effective you must be affective.

Customer Commitment is the desire of a consumer to remain a customer of an organization. While this is definitely true it is not the whole picture. Anyone who has ever been in a relationship be it personal or business or has strived to achieve a goal knows that commitment is a two way street. If an organization wants to feel the love from their customers they need to give the love.
I have three boys and bought Fisher Price Geo Trax train sets for all of them because I have an affective commitment with them and I feel they have one with their customer base. The toys are made well, durable enough to withstand being thrown in the mud, slammed against trees and taken in the tub. On two occasions when I had a customer service issue they assisted me quickly and replaced my item no questions asked. They sent me a coupon for another item of my choice and followed up with an email a few days after I received the replacement.

Where does RightNow come in?

That is an easy one to answer. It is a best of breed customer management solution that enables organizations who implement it to have a 360 degree view of their relationship with their customers.

 

With RightNow Web Experience organizations can provide chat, mobile, web self-service, an email management to customers.

With RightNow Social Experience organizations give customers an opportunity to reach out through facebook and twitter. Customers can partake in ongoing support conversations with like-minded individuals or propose innovative new ideas that can be voted on by their peers. Organizations can even gamify their social channels and online communities by offering recognition or even prizes to build commitment.

With RightNow Engage customers can receive email blasts about new promotions, safety advisories, surveys and much more.

Other offerings in the RightNow suite can be equally as useful but I wanted to highlight just a few.

I recently watched a video that I thought was a nice example of the fruits of commitment and figured it would be a good way to close our discussion on commitment. When I was at Open World this past September the America’s cup was going on at the same time so every day there were updates about how Team USA (sponsored by Oracle) was doing. Early on there were some pretty big setbacks and the team faced what appeared to be certain defeat but with a lot of commitment on the part of the team they pulled off one of the biggest comebacks in the history of the race. I hope you enjoy.

February release is just a week or so away from being generally available. Be sure to read up on all the latest RightNow specific information at: http://www.oracle.com/us/products/applications/rightnow/overview/index.html

If you are interested in learning more or have questions feel free to reach out to me at cx@evergegroup.com
eVerge Group is an Oracle Platinum Partner with extensive experience. For more information about Oracle RightNow CX and our other business solutions, contact us through our website: http://www.evergegroup.com/contact.php
About the author: Rhianna Albert (Just Rhianna) has an extensive background in customer support systems and processes, is an active member of the CX community and has been implementing and integrating RightNow solutions for seven years.

CX Resolutions for 2014: Customer Satisfaction

My last post took a look at Customer Loyalty and how a business can be impacted negatively when loyalty is lost. If you did not read the previous post you can find the contents here: CX Resolutions for 2014: Customer Loyalty

What do you think is the most important #CX resolution that companies should keep in 2014? pic.twitter.com/xJK2bOUC9O

— Oracle CX (@OracleCX) January 16, 2014

The second concept in the image above is Customer Satisfaction (CSAT) this is a strategic key performance indicator (KPI) that every business that is looking at improving overall customer experience, more specifically in the area of retention should be intimately familiar with.  I recall reading an Oracle whitepaper back in 2012 titled, “Customer Experience (CX) Metrics and Key Performance Indicatorsand thinking, “Wow this would have been really useful when I was a RightNow administrator trying to refine call center processes and enhance the quality of the analytics I delivered.”

The paper explains that there are three CX practice areas that businesses should draw KPIs from, these include acquisition, retention and efficiency.

Retention focuses on how organizations keep their customers, to reduce churn and to increase their life-time value.

Customer Satisfaction is the mean satisfaction score of customers for a given experience.

Notice how closely satisfaction is tied to loyalty. I am starting to develop a picture in my mind of machine with interlocking gears, coils and sprockets. However it is not yet clear if they are turly dependant on one another.

Every year Gartner and 1 to 1 Media give away awards at their 360 summit to businesses with a commitment to the innovative design and delivery of superior customer experiences at all points of interaction. This is demonstrated by significant improvements in customer satisfaction, loyalty and advocacy. Every year several businesses with RightNow implementations manage to secure an award or two.

RightNow has the ability to send transactional, by proxy and proactive surveys, comes equipped with many standard reports dedicated to understanding CSAT and has a robust suite of social monitoring and engagement tools. In May 2013 Gartner positioned RightNow as a leader in Magic Quadrant for the CRM Customer Engagement Center.  According to the report, “the blend of social media engagement with CRM software is evolving the contact center into the customer engagement center. Gartner’s 2013 CRM customer engagement center Magic Quadrant looks at vendors that respond to the challenge of any channel customer service engagement”.

 

This is a testament to the strength RightNow offers in areas of customer satisfaction. In early 2012 it was a strategic acquisition by Oracle to boost its SaaS portfolio for good reason. With the development capabilities and budget that Oracle has and will continue to put into scaling RightNow I do not foresee it moving out of the leader position any time in the near future.

 

February release is only weeks away from being available. Be sure to read up on all the latest RightNow specific information at: http://www.oracle.com/us/products/applications/rightnow/overview/index.html

If you are interested in learning more or have questions feel free to reach out to me at cx@evergegroup.com

eVerge Group is an Oracle Platinum Partner with extensive experience. For more information about Oracle RightNow CX and our other business solutions, contact us through our website: http://www.evergegroup.com/contact.php

About the author: Rhianna Albert (Just Rhianna) has an extensive background in customer support systems and processes, is an active member of the CX community and has been implementing and integrating RightNow solutions for seven years.