Marketing Automation Management: Major Differences Between CRM On Demand Email Marketing and On Demand Marketing

Written by  Shay Sanders and Richelle Shaffer

Oracle offers more than one marketing automation management solution to accommodate the needs of various businesses and industries. When it comes to CRM integration, many customers have asked what the difference is between CRM On Demand’s Email Marketing (EMOD) and On Demand Marketing (ODM).

Both products were developed to extend the marketing automation capabilities of Oracle CRM On Demand (CRMOD) and decrease marketer’s dependency on  IT and third-party vendors.

EMOD enables customers to easily set up and configure personalized email campaigns, along with the ability to track delivery and responses.  ODM is Oracle’s new and improved marketing product that expands on EMOD and provides a full suite of capabilities to automate the complete marketing process, from designing campaigns through lead management and nurturing to measuring marketing ROI.

Below is a quick rundown of the different features and functions of EMOD and ODM:

marketing automation management

It is worth noting, that many of the common features between both apps are significantly richer in ODM.  Examples:

  • Personalized email templates can be stored for reuse in ODM.
  • Segmentation runs within the ODM application vs. through an MS Excel spreadsheet.
  • Segmentation runs dynamically (i.e.: it refreshes each time the campaign is launched, whether dynamically or statically).
  • ODM email delivery responses are much broader than the set in EMOD; examples include forward and click-through destinations.
  • Prebuilt Reports and Analytics for ODM are much more advanced over those in EMOD.

In summary, ODM offers best-in-class marketing automation implementation with both sales and marketing and takes CRM Marketing to the next level, while retaining the integrity of true CRM integration.

About the authors: Shay Sanders, Director, CRM Practice, has been with eVerge since 2000 and Richelle Shaffer, CRM OD Consultant, has been with eVerge since 2011.

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Building a Better Workforce with Employee Performance Evaluation Software

In these challenging economic times, it has become increasingly important for organizations to retain top talent while simultaneously identifying and coaching underperforming employees. It is also crucial that employee objectives and goals tightly align with those of the organization, and that processes and tools are in place to assess progress against those goals and objectives. In short, employee performance evaluation software, such as Oracle ePerformance, has become an integral component of medium and large enterprise success.

Oracle implementation of PeopleSoft ePerformance offers an integrated solution designed to enable talent management best practices, foster employee engagement and provide strategic workforce insight for effective decision-making.

The ePerformance software drives performance planning, monitoring and assessment throughout the entire review period. This ability to span the entire period contrasts sharply with many other performance software applications designed to handle once-a-year performance reviews.

ePerformance provides:

  • A framework to define and link organizational, departmental and individual objectives so they are aligned. These objectives are maintained in a single repository allowing management to drill down to assess progress toward goals.
  • Integration of performance ratings with compensation so salary adjustments are automatically tied to employee performance.
  • Integration with centralized management of job profiles so objectives and performance assessments are calibrated across people with similar jobs.
  • The ability to match employee skill levels with job profiles to determine where training and development are required.

More and more organizations are choosing to add the ePerformance module to their suite of PeopleSoft HCM. eVerge Group has more than 18 years of Oracle implementation including PeopleSoft HCM experience and can show you how your organization can leverage Oracle ePerformance to drive organizational alignment and employee development. Contact us to begin implementing your employee performance evaluation software solution.

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Benefits of MDM and Data Profiling

Understanding the quality of data stored within your enterprise is important for any system implementation, whether it is Customer Resource Management (CRM), Business Intelligence (BI), or Master Data Management (MDM). It is particularly important in order to reap the benefits of MDM implementation, where you are trying to consolidate redundant data that is stored across multiple systems.

The redundancy could be the result of different divisions employing separate databases or the process of mergers and acquisitions combining the databases of multiple enterprises. Regardless of how they occurred, using multiple databases within a single enterprise degrades customer satisfaction, decreases efficiency, and increases costs. Implementing a solution from an MDM provider could reverse these negatives, but only after a successful process of data profiling to establish and maintain initial data quality.

MDM implementations involve establishing a master data hub – such as a customer master, product master or pricing master – along with a data quality matching engine. In order to effectively match duplicate data across multiple systems, you need to be able to first identify those duplicate records.

One common mistake most companies make during MDM implementation is the assumption they know how to identify those duplicate records. These assumptions are based on hearsay or rumors passed down over time. It is not until the source data is obtained and then matched with the master data hub that the company realizes the true state of its data.

By this point, valuable project time has been lost. Project teams must go back to the source systems to clean up data inconsistencies within each source, such as missing data, incomplete data, or non-standard data. Matching rules within the master data hub must be rewritten or adjusted to handle the true quality of the source data so the redundant and duplicate data entries can be identified and consolidated.

To avoid this re-work and delay, eVerge Group recommends profiling source data at the start of every MDM implementation. Data profiling activities uncover data anomalies at the source, which can be corrected either through the creation of new business policies and procedures that can be followed at time of data capture by the end-user, or through updates to the backend systems after data has been captured. The choice depends on the specific needs of the enterprise.

The process to profile and correct data anomalies requires both business and IT teams to work together to understand the downstream impacts of the current data quality situation.

eVerge incorporates a data assessment work stream into every MDM implementation to make sure customers establish a proactive, repeatable process to continually evaluate, measure and improve the quality of their business data. This process ensures customers will fully reap the benefits of master data management from their selected MDM provider as well as experience cleaner, more accurate data for downstream reporting and upstream sales and marketing capabilities. Contact eVerge to learn more about our PrecisionFit MDM methodology.

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Better ROI Through Marketing Automation Implementation

Written by Brett Harris

Marketing automation software has become an invaluable tool in the marketplace, but the question businesses face is how will marketing automation implementation improve ROI? Oracle’s Siebel Marketing application stands out as the industry leader among MAP (Marketing Automation Platform) suites. The Email Marketing solution empowers customers to fully control and automate all marketing tactics to be delivered via email. What can Oracle implementation of Siebel Marketing do for your business?

  • Relevant email content: Author media-rich email messages containing dynamic content specific to your audience (existing customers or acquired lists). Personalized data can be automatically substituted in email messages from various database sources.
  • Immediate ROI: Real-time tracking of email metrics to help quantity an immediate ROI – bounces, click rates, open rates, response rates.
  • Reduce overhead: Fully automate the end-to-end email campaign process via schedule or trigger based options.
  • Limitless solution: Provides a highly robust and scalable architecture capable of generating millions of emails on a daily basis.
  • Reporting: Built-in integration to the reporting platform, OBIEE.
  • Industry standard: Aligns with the industry best practices to help ensure your organization is considered a reputable email sender, and thereby improve your delivery rate to customers.

If you are looking for a more effective email marketing strategy, eVerge Group has been providing marketing success through Oracle implementation for customers since the earliest versions of Siebel Marketing 6.x, and we invite you to review our showcase of customer references. Whether it is a fresh implementation or an upgrade from a previous version, eVerge Group is equipped with the experience capable of implementing Siebel Email Marketing as a “turn-key” solution for your business needs.

About the author: Brett Harris is a Senior Siebel Consultant and has been with eVerge since 2006.

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Advantages of an OBIEE 11g Upgrade

An OBIEE 11g upgrade offers several advantages to organizations who are updating their Oracle Business Intelligence Enterprise Edition software. Integrated analytics, superior scalability, best of breed reliability, improved performance, robust security, and a more powerful user experience are just some of the benefits that result in decreased cost and increased productivity.

eVerge Group is an Oracle Platinum Partner with extensive Oracle implementation experience in OBIEE. For more information about our business solutions, contact us at our website.

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Strategic CRM vs. Tactical CRM

Most CRM tools available today address the tactical processes involved in effective customer management. They provide frontline sales management tools, but fail to offer  strategic CRM integration. Oracle’s CRM On Demand provides such a solution. Here are some of its advantages.

Answering Key Questions

Oracle’s CRM On Demand answers key questions to provide a complete picture of how your customers interact with you. To increase sales and profits, you need answers about your customers, such as:

  • What do they buy from you?
  • When do they buy from you?
  • How do they buy from you?
  • Why do they buy from you?
  • How do they solve problems with you?

Answers to these and similar questions impact the effectiveness of your sales, marketing and service personnel.

All Facets of a Customer’s Interaction

A strategic CRM solution, such as CRM On Demand, will enable you to address every aspect of your customer’s interaction with your enterprise. Naturally, you will want to track interactions with marketing, sales and service. But you can also identify trends, behavior and motivators. Oracale’s CRM On Demand goes beyond frontline sales management to provide the business intelligence you need.

Going Beyond Sales

An essential feature of any CRM integration is providing best-in-class tools to remedy customer issues on time, every time, which enables you to pursue a CRM strategy rather than tactics. Delivering a marketing solution that enables your sales and channels organizations to effectively segment customers and manage campaigns is another strategic implementation of CRM.

Bottom Line

Oracle’s CRM On Demand offers a strategic CRM solution versus a tactical solution. Tactics can win battles, but strategy wins wars. eVerge Group has been deploying strategic CRM applications for more than 13 years and can provide insights on how your organization can leverage and effectively deploy a CRM solution to grow sales, profits and customer satisfaction.

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